Privacy Policy

This Privacy Policy applies to the Appeared.in website, platform, and related services (together, the “Services”) provided by Meco Limited (“Meco”, “we”, “us”, or “our”).

It explains how we process personal data and how you can exercise your rights. It supplements our Terms of Service and any other notice that refers to this policy.

When we decide why and how personal data is processed to operate our website, manage accounts, provide support, secure the Services, and administer subscriptions, Meco is the data controller.

In some circumstances, a customer may use the Services to process information under its instructions. In that situation, Meco may act as a data processor and the customer remains responsible for determining the purposes and means of that processing.

We collect information that is relevant to providing and improving the Services, including:

• Account and identity information, such as your name, email address, organisation, role, and authentication or verification records.
• Subscription and transaction information, such as plan, billing status, invoices, and Stripe customer or subscription identifiers. Stripe handles payment card details on our behalf.
• Service and device information, such as IP address, browser, device, log, diagnostic, and security information.
• Usage information, such as pages, features, searches, settings, and interactions with the Services.
• Information you provide when contacting us, requesting support, or submitting a data request.
• Workspace information and other content you choose to provide through the Services.

Some information is required to create an account, process a subscription, or provide a requested feature. If you do not provide it, we may not be able to provide the relevant Service.

We collect information when you create or use an account, subscribe to a plan, use platform features, contact us, respond to communications, or otherwise interact with the Services.

We also collect certain technical and usage information automatically through logs, cookies, and similar technologies. We may receive limited billing and transaction information from Stripe and email delivery information from Brevo.

We use personal data only for specified, explicit, and legitimate purposes, including to:

• Create and administer accounts, workspaces, subscriptions, and access permissions.
• Provide, operate, maintain, and improve the Services and their features.
• Process payments, manage billing, and prevent fraud or abuse.
• Understand product usage and improve the user experience through product analytics.
• Send transactional messages, verification emails, service notices, and support communications.
• Protect the security, integrity, and availability of the Services and investigate misuse.
• Comply with legal obligations and establish, exercise, or defend legal claims.

Depending on the circumstances, our legal bases include performance of a contract, compliance with legal obligations, our legitimate interests, and consent where consent is required.

We do not sell or rent personal information, and we do not use personal data for incompatible purposes without an appropriate legal basis or notice.

We carefully select service providers that process personal data on our behalf. Current providers include:

• Stripe: payment processing, billing, subscriptions, invoices, and fraud prevention.
• Mixpanel: product usage analytics and service improvement.
• Brevo: transactional email delivery and account communications.

We may also disclose information to professional advisers, legal or regulatory authorities, or other recipients where required by law, lawful process, or a legitimate business transaction. We do not disclose more information than is reasonably necessary for the relevant purpose.

Some providers may process personal data in countries outside the country where you live, including outside the UK or European Economic Area. Where required, we use appropriate safeguards for international transfers, such as an adequacy decision, standard contractual clauses, or another lawful transfer mechanism.

We retain personal data for as long as reasonably necessary for the purposes described in this policy, including to provide the Services, maintain business and financial records, resolve disputes, enforce agreements, and comply with legal obligations.

When information is no longer required, we delete it, anonymise it, or securely archive it in accordance with our retention practices. You may request deletion or export by contacting us.

We maintain appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. No online service can be guaranteed completely secure, so you should also protect your account credentials and notify us of suspected unauthorised access.

Subject to applicable law, you may have the right to request access to, correction of, export of, deletion of, or restriction of processing of your personal data. You may also have the right to object to certain processing or withdraw consent where processing is based on consent.

To submit an access, export, correction, deletion, or other privacy request, email team@appeared.in. We may need to verify your identity before completing a request and will respond within the time required by applicable law.

If you are in the UK or EEA and believe we have not handled your request properly, you may also have the right to complain to your local data protection authority.

We use essential cookies and similar technologies to operate the Services, maintain security, remember preferences, and keep you signed in. We may use Mixpanel and similar analytics technologies to understand how the Services are used and improve them.

Where required by law, we will ask for consent before using non-essential cookies or analytics technologies. You can manage cookies through your browser settings, although disabling some cookies may affect functionality.

The Services are not intended for children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact us so we can take appropriate steps.

We may update this Privacy Policy to reflect changes to the Services, our practices, or applicable law. We will post the updated version on this page and, where appropriate, provide additional notice. The “Last updated” date indicates when the policy was most recently changed.

If you have questions about this Privacy Policy or want to exercise a privacy right, contact Meco Limited at: